- Isobel Coughlan
User-generated Content: How-to Make a Big Impact on your Beauty Brand
User-generated content is quickly becoming one of the best ways to market your e-commerce brand, especially in the beauty industry.
Consumers love a human-based marketing approach, so it’s a great time to show off happy customers taking selfies with your products!
Keep reading to find out how to increase your audience engagement and boost your sales!
What Is User-Generated Content?
User-generated content (also called UGC) refers to social media posts that are not sponsored, and unpaid. The consumer has posted about the product of their free will and is posting about it on their own social media account.
UGC could be a tweet raving about a great restaurant, or an Instagram story of their new shoes. For beauty e-commerce brands it could be a Tiktok or photo of them wearing a new lipstick, or trying a facemask.
This type of content is very cost-effective for brands to use, as the consumer has done most of the marketing for them.
Why Is UGC Important?
Statistics show that 70% of Millennials and 73% of Gen Z prefer brands to provide a personalized experience, so this is a key sign that beauty e-commerce companies should embrace this unique content now to hook these demographics.
UGC is more important than ever in a post-Covid-19 world, as more customers than ever are using online stores instead of visiting brick-and-mortar locations to get their beauty products.
Customers that share their experience often promote the products to other members of the target demographic, helping customer acquisition and sales for your brand! Not only that but with new Instagram features, like shoppable items, it’s easier than ever to make an online purchase.
The Best Techniques To Increase UGC
Ready to generate some UGC? Here are the best methods!
Social Media Engagement
If you’re not using social media as a business tool, you need to start now. Whether you use TikTok, Twitter, or Instagram, you can access your target market directly and inspire them to post UGC by engaging with them and reposting their images. Lush is a great example of a brand that uses UGC, they frequently repost their follower images to establish a connection, and it keeps their feed full of content.
Contests With Rewards
Rewards are a great way to get the interest of your market. Offering presents for posting UGC motivates your followers to start marketing for you without them even knowing it!
Support A Cause
Supporting a cause aligns your brand with your consumer’s ethics and humanizes your brand too. If your customer agrees with your brand values, they’ll be more likely to connect online and create UGC.
Start A Beta Group
A beta group is an ideal way to establish a relationship with loyal customers. Sending products for customers to test will tease your new range and get new customers interested in the upcoming product launches.
Give Content Instructions
If there’s a specific type of content you want, give subtle instructions on what type of content to create and where to post it. Loyal followers will join in and create UGC to be noticed or connected with.
Start Making An Impact With UGC Today!
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