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Haim Zilbershtain


Located: Van Nuys, CA

I’m Haim, the founder of Etrade Universe. My background is in technology and information systems. After a couple of years in the tech industry, I started my own eCommerce business. That was 20 years ago. I have since grown multiple wholesale and retail online-focused businesses, serving thousands of businesses and millions of consumers. I love working with e-commerce brands to scale their business with efficient and brand-focused logistics. 

Ron Gur

General Manager

Located: Tenafly, NJ

Hi, I’m Ron. My background is in operations, and I'm a people person who takes great pride in building relationships. My two main objectives are being able to help our clients be lean and mean in an ever-evolving industry and striving for continuous improvement in all processes throughout any facility that I manage.

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Kristin Tritt

Chief Experience

Located: Greenville, SC

Hi I'm Kristin! I joined ETrade with an extensive background in the beauty industry- educated in Cosmetics & Fragrances Marketing, and having worked for several luxury global cosmetics brands. I have lived all over the world - from New York City, Hawai'i, to Seattle. I am passionate about customers- communication and sales, niche perfumes, wine, travel, yoga, and my son! I also enjoy hiking, reading, the ocean, self-care, and gardening. I look forward to helping businesses connect with their customers in a unique, memorable, impactful way!

Allen Oren

Senior Advisor

Located: New York, NY

Hey! I’m Allen, Senior Advisor at Etrade Universe, and I have a passion for small businesses. I’ve started numerous businesses over the past 20 years, and was lucky enough to sell two of them. Not only that, but I believe that great business potential is stored in almost every idea, and execution is what matters. I’m here to help you make the right decisions for you and your business.